Why the Lean Start-Up Changes Everything - Harvard Business Review

URL: http://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/pr
Type: article
Domain: hbr.org

Excerpt: Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this […]