Book Summary: Crossing the Chasm - BizThoughts

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Excerpt: Book: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Author: Geoffrey Moore High-Tech Marketing Illusion The Technology Adoption Life Cycle Innovators They “pursue new technology products aggressively. They sometimes seek them out even before a formal marketing program has been launched. This is because technology is a central interest in their … Continue reading "Book Summary: Crossing the Chasm"